Rebrand the image of Sri Lanka for Tourist Board. My topic is to rebrand the image of Sri Lanka as a tourist destination. My design concept is to promote Sri Lanka as a place where the travelers mind, body and soul is met with a holistic experience of pleasure and tranquility. The concept is based on the five senses depicted through “hands”. The hands act as a form of expression, which is illustrated through photography whilst pushing boundaries of “The Sri Lankan essence of life” in design.